The Death of the Pageview - ReadWriteStart

This article gives a good overview of measurement... engagement and behavior change are the key in a new digital age.

The Death of the Pageview - ReadWriteStart

Civics Lessons are Everywhere!

The world is a great civics classroom. Certainly the big elections provide wonderful ways to educate our children about the participatory role of citizens in our democracy, but so too do smaller elections that affect our communities.

This spring our school district has a bond issue to fund expansion plans for our district that sold off a lot of property in the late 70s and early 80s when the enrollment trends were decreasing. Instead of leasing the land and keeping it, they opted to sell to increase the reserves. For years, the district never had to go to the voters for more resources. But in the past few years, our district has had to go to the voters.

This spring:

• Our children have accompanied us to a Town Hall meeting in the building at Westminster Christian Academy which our district is seeking to purchase to use for our students. They watched the presentation, the well-worded, thoughtful question and the ones that seemed to ramble; they watched a decidedly skeptical population of mostly older citizens question the merits of a tax increase (albeit approximately $114 per year on a home valued at $500K) and they watched the public officials answer the questions.
• Our children have seen us put out a yard sign to support the proposition but take it down due to our subdivision indentures, and discuss at the dinner table some of the neighbors views.
• Our children have heard us discuss an email sent by me to encourage our neighbors to educate themselves on the ballot issue, and heard about some of the responses: positive and negative.
• Our children have gone to a Meet the Candidate forum sponsored by the League of Women Voter's to hear about the issues, and our 10 year old wrote a question that was asked of the 5 candidates for School Board - "Would you consider starting school after Labor Day?"

It has been a remarkably low key election, but one that they can understand and easily participate in... Civic Lessons are Everywhere, you just have to look!

Considerations for developing a social media policy: PRSA

PRSA has a thoughtful article on pointers to think about when developing a social media policy. In AHC seminars, we utilize a number of case studies, but thought this article was worth posting.

Considerations for developing a social media policy: PRSA

Trend Video - JESS3

My colleagues at JESS3 have put together a great summary of the stats related to internet and social media usage.

Check it out.

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.