Tuesday, October 27, 2009

All Star College Chancellors and US News in STL 11/1

Earlier this year I joined the board of the Scholarship Foundation of St. Louis, and have been impressed with the leadership role the organization has taken in regards to access to higher education. This will be a great panel of chancellors moderated by Kim Clark, who is with U.S. News and World report, one of America's key sources for college information.

CRISIS IN STUDENT FINANCIAL NEED

A college education is more essential than ever — and more expensive than ever. Yet there is not enough financial aid available for qualified students who need help covering the costs. What are area colleges doing about it?

Seeking solutions to this crucial problem, the Scholarship Foundation of St. Louis is presenting a special session with the chief executives of several of our region’s top institutions of higher education.

On Sunday, November 1, chancellors Mark Wrighton of Washington University in St. Louis, Brady Deaton of the University of Missouri-Columbia, Elizabeth Stroble of Webster University and Zelema Harris of the St. Louis Community College system will discuss how their schools are dealing with the issue. Kim Clark, a senior writer for U.S. News & World Report and specialist on the issue of higher education finance, is the moderator.

The event begins at 2 p.m. in the theater auditorium at COCA ( Center of Creative Arts ),
524 Trinity Ave., in the Delmar Loop district in University City . Doors open at 1:30.

Admission is free, but space is limited. Call the Scholarship Foundation at (314) 725-7990 to reserve your seat or e-mail rsvpNovember1@sfstl.org to request a reservation.

Monday, October 19, 2009

Athlete Tweets: New Source

It's not just about what you had for lunch: Twitter, that is. Let's say you are an avid fan of the NFL, MLB or NHL. Player interviews are great, but often get edited before they even reach you. Had a great conversation today on The Press Box show on KFNS radio in St. Louis with Rams - Bob Wallace and hosts Howard Balzer and Andy Strickland about how Twitter is giving athletes another great way to engage their fans and build their brand.

No need for a filter between you and the athletes you watch. Get your information right from the athlete right on your handheld or desktop. Here are a few St. Louis athletes who Tweet:

Rams: Stephen Jackson @sj39, Donnie Avery @donnieavery Blues: David Perron @DP_57
Cardinals: Blake Hawksworth @BlakeHawksworth, Todd Wellemeyer @Todalion

I follow each of the team Twitter accounts for team news/scores/stats:

Rams: @OneRamsWay
Blues: @St_Louis_Blues
Cardinals: @stl_cardinals

Many St. Louis media are found on Twitter, here are a few:

Bernie Miklasz @miklasz
Howard Balzer @HBalzer721
Jeremy Rutherford @jprutherford
KFNS @590thefanKFNS

You can follow any of these and others by going to: http://www.twitter.com/
Sign up for a free account, then search for people to follow by name. Click and they will be added to your list of those you are following and you will receive their updates.

Resources:

Good list of other NFL players and athletes who Tweet: http://twitter-athletes.com/index.cfm?CatID=2&People=1

And watch out for the fake Twitter sports accounts: WSJ: PR guy busts fake athletes on Twitter just for fun http://bit.ly/29byUW

Top 10 Athletes on Twitter by Numbers of Followers courtesy of Twitter-Athletes.com:

Shaquille O'Neil
Cleveland Cavaliers - Center
2,424,867 followers

Lance Armstrong
Cycling - Pro Cyclist
2,123,094 followers

Tony Hawk
Skateboarding - Pro Skateboarder
1,744,240 followers

Serena Williams
Tennis - Pro Tennis Player
1,257,337 followers

Paul Pierce
Boston Celtics - Forward
1,235,401 followers

Dwight Howard
Orlando Magic - Center
1,188,293 followers

Ryan Sheckler
Skateboarding - Pro Skateboarder
1,142,102 followers

Stewart Cink
PGA - Pro Golfer
1,005,006 followers

Nick Swisher
New York Yankees - Outfielder
965,878 followers

Kareem Abdul-Jabbar
Retired NBA - Center
933,614 followers


Get on board, it's easy... get the inside scoop and stay up to date on your sports via Twitter!

St. Louis - Fresh Eyes

I moved to St. Louis in 1988 to participate in the Coro Fellows Program, a year-long public affairs training program with rotations in business, government, media, elected politics, community and labor organizations. (http://www.coro.org/) What an amazing year I had in St. Louis -- with fresh eyes every day, I got to see first hand all the great things going on in this region. Seeing it with fresh eyes (and no high school lens) has been something that I carry with me every day. I bring this perspective everywhere... to my clients, to long-time residents, to newcomers - truly there is always something to discover in this town, if you look for it!
The glass is half full!
St. Louis is full of so many wonderful assets -- attractions, parks, neighborhoods, sports, family events and, may even make the A-list of cities with a variety of locally-owned restaurants.
This morning I enjoyed a walk through Forest Park, one of America's largest urban parks, and got an opportunity to reflect on the region's rededication to this park. When I moved here the park had a number of areas of neglect, but due to some behind the scenes organizing by a former boss of mine at Fleishman-Hillard and the generosity of the civic community, this park is more amazing than ever before.
This region is a treasure that people who have always lived here don't always see....
Fresh eyes every day make the difference!

Thursday, October 15, 2009

Does Rush Really Believe?

I listen to Rush Limbaugh, not because I agree with his views, but because he represents a voice in America that I think is important to understand.

The past week has been particularly interesting to me as a person who has worked for the NFL and, in particular, for the St. Louis Rams. I helped to relocate the team from Los Angeles in 1995 after assisting a group that sought to attract an NFL expansion team to the area. Having a team in St. Louis has a tremendously positive effect on the region's psyche -- particularly during the Greatest Show on Turf days of 1999-2001.

Limbaugh's brief involvement in a possible bid for the ownership of the Rams has stirred many conversations here and around the country. Race, politics, interpretation and misinterpretation of dialogue .... The merits of owners who will work to keep the team in the St. Louis region (one of whom is a controversial entertainer) versus other possible contenders. Civic debate about what price you pay to keep your team. Free speech... The question that keeps coming back to me, does Rush really believe everything he says or is some of it entertainment? In listening live to yesterday's show, I thought I heard him say he believed in second chances (and perhaps starting a new). Was he somehow alluding to his own fresh start?

Having had the opportunity to work for the late Georgia Frontiere, one of few women owners in professional sports, and a woman I greatly respected, I heard and saw first hand the challenges she faced in the sports business world. I wonder how she might feel about this today? After all, it is a business first and foremost.

It used to be that sports were relatively untainted by the issues of the day. However, be it steroid use or minority hiring, sports have become an interesting playing field and lightning rod for politics and issues ... and it leads me to wonder... does Rush really believe??

Friday, October 9, 2009

Collinger on KMOX Charlie Brennan Show

I had the opportunity to visit with Charlie Brennan on KMOX this morning about social media. LinkedIn, Facebook, Twitter: the basics... The link is below:

http://podcast.kmox.com/kmox/1999331.mp3

For those who would like more information on the topic in a small group format, Susan Iskiwitch and I will be doing our popular Introduction to Social Media seminar on Oct. 27th from 8:45 to 11 a.m. at The Heights. We'll also be doing Social Media Policy on November 5th from 8:45 to 11 a.m. for those looking to create a policy for their business or non-profit organization. More details are available here:

http://ahcconsulting.org/Events.html

Thursday, October 8, 2009

It Starts With Passion

It Starts With Passion

I am now a contributor to The Real Athlete Blog. This article is all about how athletes who find their passion can make a tremendous difference.

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Top Five Ways to Involve Yourself in Local Sports

Top Five Ways to Involve Yourself in Local Sports

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Technology Tools - Teaching an Old Dog New Tricks

The social media revolution has taken hold. Those of us who cut their teeth in the field of public relations in the 90s have a unique position: a level of solid strategic experience, and a whole new set of tools to deliver communications messages. I was fortunate enough to work for public relations giant, Fleishman-Hillard, Inc., learning everything I know about communications, client service and navigating the work place there. (Yes, I do see elements of the Mad Men series in my experience.)
In the day, Budweiser in the corner refrigerators (available after 5), client lunches, extracurricular activities (?!?) ruled.
Just as the media landscape has changed so too has public relations... no more control of the message, more partnering and engaging your stakeholders. As one who started in Montessori school and one who has been most influenced by my experiential education experiences (Coro Fellowship, Study in London) and constantly seeking out the new, I am a great example of "teaching an old dog new tricks."
Identifying your stakeholders will not change. How they like to be reached is shifting. Since starting my own business, AHC Consulting, in 2007 I have embraced the opportunity to learn all that I can about new ways to reach and engage audiences. I will never be an expert, no one can know everything, but are there new ways to reach people and influence and change their behavior. Tomorrow I will visit a bit about Twitter, LinkedIn and Facebook on Charlie Brennan's KMOX radio morning program. Not because I am an expert, but because you can "teach an old dog new tricks...."

Monday, October 5, 2009

Going Green - One School at a Time

On Oct. 7th, children and volunteers from Reed Elementary (Ladue School District) will receive the first ever “Green School of the Month Award” from EcoLifeSTL.com when the school kicks off of their Waste Free Wednesdays, an initiative to reduce waste generated at lunch. Students are encouraged to bring lunch and snack to school that are waste-free every Wednesday, beginning 10/7. The award will also highlight Reed’s other green efforts going on that day, including instituting a Walking School Bus (in conjunction with Trailnet), and hosting a Bike Rodeo safety clinic from 4-5 p.m.
At 12:15 pm in the school cafeteria (9060 Ladue Road, 63124) Dr. Chris Schreiner, Reed School Principal, and members of Reed’s Sustainability Committee, will receive the award from Cyndee Blank of EcoLifeSTL.com.
Changing the planet - one school at a time!

Sunday, October 4, 2009

Coincidences Connected

My life always seems to be a series of interesting coincidences. Today I went to the Ethical Society to see Dale McGowan speak from his recent book, "Raising Freethinkers," lower case "f" as he says. His words were right on target as I strive to raise kids who are critical thinkers.
As I am looking at the program, I notice that they will be screening The Soloist on Tuesday, October 6th at 6:30 p.m. at The Ethical Society. A discussion featuring Adam Crane, the pr person at the Los Angeles Symphony who helped make the connection between Nathaniel Ayers and Steve Lopez will follow. Crane is from St. Louis and is now back running communications for the Saint Louis Symphony. (Open to all, rsvp to 314/773-1399 co sponsored by Mental Health America of Eastern Missouri.)
My mother-in-law and I were just talking about Crane's St. Louis connection and now we will have an opportunity to meet him in person after seeing such an influential film. Ironically, he is in the job that my good friend Jeff Trammel had prior to going to a new position that I helped to create when I did the rebranding of the Spirit of St. Louis Marathon and Family Fitness Weekend into GO! St. Louis... it is all about the C's, connections and coincidence. It's there every time if you keep your eyes open!

Saturday, October 3, 2009

Brilliance and Life on the Streets

Jamie Foxx and Robert Downey Jr.'s acting in The Soloist brings to light the struggles of our society to address mental health issues and homelessness in a real way. One that illuminates the 3 block difference between sanity and brilliance, and a life on the streets.
Set in Los Angeles with Skid Row and the Walt Disney Theatre in prominent geographic range, this movie is deeply moving, as it goes back and forth between these worlds, with virtually no boundaries.
Having known great brilliance with mental health issues and having watched the almost inevitable destruction, there are no easy answers and perhaps no answers at all.