The Case for PR

An excellent case in 1/14/10 Economist for the increased importance of public relations.

Effective, strategic and cost effective communications solutions are becoming more relevant in the new digital age. According to the article, "We used to be the tail on the dog," says Richard Edelman, the head of Edelman, the world's biggest independent PR firm. But now, he continues, PR is "the organising principle" behind many business decisions.
I teach Introduction to PR at St. Louis Community College Forest Park this semester and this is required reading:
http://www.economist.com/businessfinance/displaystory.cfm?story_id=15276746

In fact, PR firms with diversified services stand to increase their revenues. Here's to 2010 and beyond!