Our inaugural Introduction to PR on-line course kicked off yesterday -- fundamentals of PR and communication will be our focus. However, I am requiring my students to participate in social media and refine their writing for the digital age.
The first assignment, signing up for Twitter... after checking out Ekaterina Walter's overview of Twitter (in one of my earlier blog posts).
College students are not necessarily using this particular medium, but are comfortable with Facebook. It will be interesting to watch as they connect to the communications world in this way.
One interesting opportunity we will have is that one of my students was at face-to-face kickoff but will be returning to Beijing, China tomorrow and will participate fully in the on-line course. We will be working with her on some other assignments in social media as Twitter and Facebook are blocked by the Chinese government. That made for some interesting discussion. I hope to plan a trip to Beijing so she may get some other opportunities to share information.
Helping the next generation understand PR and communications... and encouraging them to understand the latest tools for implementing strategies will make for an interesting semester!
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